The MarTech Money Round-up: Feb. 16, 2016
Last week, investors funded new marketing technology (MarTech) for brand management services and one for creating and disseminating interactive images. Read on to see the companies and how close their MarTech is to becoming a reality.
From Feb. 7 to 13, the following MarTech got funding, according to PitchBook, a Seattle-based M&A, private equity and venture capital database:
- PowerChord “provides digital brand management services, including website design and hosting for local dealer landing pages, e-commerce capabilities and dealer locator listings on clients’ corporate home pages. It also offers digital marketing services as a complementary service line, including search engine marketing, email marketing, search engine optimization, digital ads and in-store marketing materials for customers.” In a press release about the funding, the company explained that a “dealer” is a physical location, such as a store. “PowerChord, Inc., a provider of digital brand management software and services for major national and international brands connecting online buyers to their local dealer networks, has secured a $10 million investment,” reads the Feb. 8 announcement of that day’s deal. “PowerChord will use the investment to add to its sales force and bolster its marketing efforts.” The St. Petersburg, Fla.-based, later-stage venture capital startup now has a “pre-money valuation [of] $63.47 million.”
- ThingLink links things. Specifically, its software creates and “interactive images for blogs, Web pages, social channels and advertising. The company provides a product identification tool that makes clickable tags on images on the Web and helps sharing the tagged images on social networks.” The seed-round funding for the Finnish VC-backed firm came to $1.3 million on Feb. 10. “The company will use the funding to expand its SaaS offering to virtual reality annotation.”
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