Direct Marketers Have Forgotten How to SELL!
Ben Ordover, CEO of Columbia House, which—at the time—was hugely big and important. Ben's counterpart at RCA Record Club was Ed McCabe who once said to me, "Every time we get creative we lose money."
Stan Rapp, the front half of Rapp & Collins. In Hong Kong, Stan came up with the perfect definition direct marketing: "Intimate Advertising." No better definition exists. Certainly NOT data driven marketing!
Shirrel Rhoades, circulation powerhouse at Charter Communications.
Ernan Roman, CCI America and voice marketing guru. He had the startling good looks of an Errol Flynn action-adventure movie star.
Iris Shokoff, the smartest buyer of direct response advertising in the country. Her motto: "Never buy retail."
Emily Soell (pronounced sell) was CEO of Rapp & Collins. Years ago she torpedoed the nonsense about the key to direct marketing being "customer engagement." She said, "I don't want a relationship with the guy who sells me aspirin. I just want my headache cured."
Jim Springer with his partner Shan Ellentuck were frequent speakers and always worth searching out to learn something new.
Dick McInroe, listed as "Arrangements Chairman" for good reason. He was the go-to guy who put all the pieces together. He honchoed a bunch of these affairs—flawlessly!
Ralph Stevens. Need an emcee for any occasion? Ralph's your top candidate.
John Francis Tighe, one of the legendary copywriters along with Ed McLean, Bill Jayme, Frank Johnson and Tom Collins.
Richard Vergara, a member of the Lou Kleid list dynasty along with his brilliant aunt Rose Harper, who was my favorite interview subject over the years.
Frank Vos, advertising agency owner, sailor, cross-country pilot of his own twin-engine plane, skier, major in the Army who stayed on in Italy following World War II as the unofficial "American Mayor" of Florence, connoisseur of post-War Italian cinema and all-around Renaissance Man.