Direct Marketers Have Forgotten How to SELL!
THEATER 7: REGENT ROOM
VERDICTS, VIEWS & VISTAS
THE PRESENT AND FUTURE OF THE INDUSTRY
10:15—12:00 "Showcase Productions of 1981"
Innovative Applications of Direct Marketing
THEATER 8: TRIONON ROOM
BEGIN THE BEGUINE
The Basics of Direct Marketing
Included: 130 photographs of the superstars, luncheon speakers, second bananas, worker bees PLUS short bios of each of us.
The Sad End of DMDNY
The four guys who owned the show got into a pissing match. The Hilton was expensive, two of them whined, and space was limited. No room to grow.
These two had 51 percent of the business. Their agenda: make the DMA conference redundant.
As a result, this wonderfully intimate (and huge!) show was carted off to the Javits Center on the far West Side of Manhattan.
The Javits has all the warmth and charm of a correctional facility. No taxis. No decent restaurants. Aisles as wide as I-95 that you could shoot a cannon down and hit nothing. Never any eye contact, let alone bodily contact. Depressing as hell.
It was the beginning of dweeb-driven marketing where all the promotional copy looks like—and reads like—a graduate school syllabus in san serif mouse-type.
Attendance dried up.
Eventually the Direct Marketing Association bought Direct Marketing Days New York and put it out of its misery.
Some of the world-class professionals are pictured alphabetically in images No. 3 and No. 4 in the media player at upper right:
Herb Ahrend, a member of MENSA and in the upper 1 percent of world smarts.
Susan Allyn, circulation whiz and raconteuse. She the told funniest joke I ever heard in my life—not before, not since. I won't spoil it with the punch line, but the lead up was: "What I really said was 'One small step for a man and one giant leap for Manny Klein." —Neil Armstrong