Denny's Zinger: The Hottest Little Paper In Town
We spent a weekend in Palm Beach, Florida during the single-digit freeze in the Northeast. Smart move.
Had an obscenely huge and delicious breakfast at Juno Beach Café.
There I picked up the local pennysaver:
"The Hottest Little Paper in Town."
Along with scads of ads, every page was laced with gags, fascinating trivia, odd quotes and other goodies. A sampling:
"My Grandmother is over eighty and still doesn't need glasses. Drinks right out of the bottle." —Henny Youngman (1906-1998)
My retirement plan hinges on having at least one successful kid.
Him: I love you.
Her: Is that you or your beer talking?
Him: That's me... Talking to the beer.
—Is this the optimists' club?
—Yes it is.
—How many members are there?
—With you, we're only 998 short of 1,000.
"The concept is interesting and well-formed, but in order to earn better than a C, the idea must be feasible." —A Yale University management professor in response to Fred Smith's paper proposing reliable overnight delivery service. (Smith went on to found Federal Express Corp.)
"I'm just glad it'll be Clark Gable who's falling on his face and not Gary Cooper." —Gary Cooper on his decision not to take the leading role in "Gone With The Wind."
Takeaways to Consider
- Spice up your advertising with readable content and readers will spend more time with you—as will your paying advertisers.
- Get 12 issues of Orange Peel Gazette and you'll have enough boffo material for a national stand-up tour.
Denny Hatch's new book is WRITE EVERYTHING RIGHT!
***** Five Stars Write Everything Right! is a great resource for anyone who uses writing in their lives because he talks about all forms of writing from emails to articles and memos. The goal is for everyone to write in a way that makes it easier for the reader to read it than to ignore it. —Robin Perron
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