The Corporate Pitch
Layout wise, things are still pretty similar between the two mediums when it comes to static pages. But motion and automated content changes the playing field almost second to second on a web page.
I've had to learn this the hard way as I've developed a web-based marketing platform called Easy AdMaker. The platform takes print, puts it on screen, and then takes it back to print. And it has to look the same all along the way. I've learned first hand the limitations the web imposes and how to get around them, or should I say how to use them.
So with this all said, changing your font to sans serif was an appreciated change ... but why so much use of italic? Sans serif italic always looks forced. Consider using color, size or weight as well. I think you'll find you can direct people around the page better this way.
Keep up the interesting thoughts about the world. It keeps me on my toes.
--Patrick Fultz, with Grayhair Direct
You HAVE to be joking! Someone charged with running a company is worrying about the font a newsletter arrives in??? I wish I had that kind of free time!
Good article on fonts and readability. Thought you'd find this to be of interest: http://www.urbachletter.com/0504/. (Especially the video.)
--Victor Urbach, with The Optran Group
This stuff is fascinating.
I look at it as more simple. When type is used for design, then the style of the typeface can be influential in reading, comprehension, and motivation.
For me, after 25+ years of design, magazine publishing, etc., serif versus san serif comes down to this:
Humans recognize words, not letters, when they are reading volumes of content. This allows speed while maintaining comprehension.
Serif faces equalize the space needed by each letter. Yes, "m's" still take up more space than "i's", but the playing field is more level.
- Betty Lehnus
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