The Anti-QR Code Detailed in Quick Response Thursday
There are alternatives to QR Codes in the quick response arena. What? Blasphemy.
But, no. It’s true. And bringing that to the attention of an assembly of marketers—also known as Integrated Marketing Mix members—is risk-taker Alexander Schwartz, NAPCO marketing manager and moderator of the weekly discussion about “QR Code strategy, design and implementation across all industries.”
So “QR Code” is in the weekly discussion’s description. It's even in the title: "QR Code Alternatives and The Integrated Marketing Virtual Conference & Expo." Yet Schwartz wants to talk about alternatives to the pixelated wonders. What gives?
He explains: “Last week, we went into some detail regarding Starbucks’ move from QR Codes to Stacked Linear Codes on their mobile app. A few of you fellow Integrated Marketing Mixers spoke about using similar technologies for different reasons. Let’s keep that momentum going by talking about QR Code alternatives, and the pros and cons that they bring to your marketing strategy.”
Then Thorin McGee, editor-in-chief of Target Marketing magazine, brings up SnapTags, Microsoft Tags and NFC.
But so far, Robert W. Bell—marketing team member and “media guy” at AccuZIP—is having none of that. Bringing the discussion back around to QR Codes, he says his company is sending out direct mail that includes the 2D codes and AccuZIP is calling recipients as soon as they scan the codes. “I don't know of any alternative that can do that at this point,” Bell adds.