Remember to write about the topics contained in the search phrases that you are trying to win. Step four on the pyramid should have focused the subjects you write about. Even if nobody ever reads the content in your blog on your website, take comfort that it can still bring measurable value to your business because the search engines give value to websites with updated, relevant content.
Now you can see where the pyramid finally leads to social media. The value of social media is not debatable, but to do it correctly requires a reasonable amount of time and an even a greater degree of thought. Most companies are simply flailing at social media without a plan, purpose, priority or, most importantly, profit. They are quite simply drowning in shallow water.
Once you master the lower levels of the pyramid and have progressed properly step by step, you can confidently experiment with social media knowing that prospects who heard about your company through social media can find you and will be effectively persuaded by your website to become customers.
Internet marketing becomes much easier when you simply take it step by step. When you try to jump from the bottom step to the top, you often slip and fall. It's a fast paced medium, but slow and steady still wins the race to increased customer awareness and sales.
Matt Weber is the president of ROAR! Internet Marketing, a custom web development and Internet marketing firm in Altamonte Springs, FL, and a frequent instructor in Google's "Getting America's Business Online" program. Reach him at email@example.com.