A ubiquitous restaurant chain found in most U.S. malls, TGI Fridays focuses on providing diners with a casual dining experience that doesn’t skimp on options or savings. Providing everything from online ordering for to-go meals to colorful cocktails enables TGI Fridays to cater to a larger customer base with varied needs.
The restaurant chain puts its colorful Tiki cocktails front-and-center on this mailing, ensuring recipients don’t pass it by in the mail pile.
As the recipients open the self-mailer, they’re greeted by Fridays’ Signature BBQ Ribs, as well as three months of deals ranging from 20 percent off food purchases — either in restaurant or to-go — to free entrees .
This flap provides a mini infographic about online ordering for pick up, as well as a promo code for 20 percent off a to-go order.