Tesla Makes a Connection With Email
A relative newcomer to the automotive marketplace faces the same challenges as others, as shown in this email.
Mailer Name: Tesla Motors
Date Emailed: May 14, 2016
It’s much too early to say whether Tesla’s electric cars will revolutionize the industry as one of its founders, Elon Musk, hopes. For example, the company’s direct-to-consumer model has encountered opposition in several states.
This email was sent less than 30 minutes after opting in via the company’s website. “Welcome to the Electric Revolution,” the subject line says. Below the logo, the first paragraph thanks the prospect for their interest in “groundbreaking electric vehicles.”
The second paragraph makes a traditional offer for automotive marketing: a free test drive. A centered button links to a request form on the website.
Next, a link clicks through to the Tesla website. There, a video demonstrates some of the capabilities of the Model S vehicle on real streets and highways. Another paragraph describes the car’s safety and performance features in very general terms, leaving details for others.
Finally, three buttons are provided. The first links to information on how and where to charge a Tesla’s electric battery. The second and third buttons are similar to features found on other car websites. One clicks through to a tool to estimate financing. The other goes to a form to request a trade-in.
When a customer opts in to receive your email, respond quickly with a welcome, while your name is still top-of-mind.