Teriq Aziz--Where Are You? And Why?
In response to "Making E-correspondence and Web Sites Readable," which was published on July 12, 2005:
Tom Girgash, the gentleman who mentioned the Tachistoscope was right. My father taught rapid reading in the schools in the Chicago area and to business and industry (including Santa Fe railroad, as I recall). He (and Evelyn Wood) got their graduate training at the University of Iowa, and I assume this was the genesis of the machine.
Essentially it was just a roll film/slide projector with an auto advance and shutter over the lens that could limit the viewing area and flash an image on a movie screen for a specific period of time. The students were trained to take in more information in larger and larger areas in shorter times. The results were faster reading with increased comprehension.
Obviously, the ad agencies used these same techniques, but with slightly different goals.
-- Richard Lundquist, Executive Producer, Innovators World Television, InnovatorsWorld.com
In response to "The Train(ing) Wreck of American Business," which was published on June 28,2005:
When I became president of a retail and mail order company in 1974, the turnover of personnel was 300 percent. That means the entire retail force -- part-timers, full-time sales, assistant managers and managers -- was turning over three times a year! Take away the office staff, and it was 400 percent!!
We immediately designed a move-up "track' with an incentive program that hadn't existed before, and by the end of the first year, turnover had dropped to less than 100 percent.
In the second year, we installed an Employee Stock Ownership Plan, and a college tuition reimbursement plan since most of our personnel were very young, and we were in a youth-oriented business. At the end of the second year, our turnover was less than 30 percent, an unheard of achievement for a youth-culture retail segment.