Beauty, eh? A Canadian ad firm’s social media campaign to cheer up Americans who are depressed about this Circus Maximus of a presidential race is spreading kindness and affirmation in the States. A Facebook trend on Tuesday, #TellAmericaItsGreat, is mostly inspiring an “aww” reaction among Americans.
You could interpret that as the reaction you’d have to the condescension of “bless your heart,” or just simply accept it as the usual nice efforts of sincere Canadians. It’s certainly a less creepy Canadian product than this “Dreamy Trudeau Sweater.”
So why did Toronto-based marketing agency The Garden North America think all of Canada needed to cheer up its depressed southern neighbor?
“As their closest friends and neighbours,” The Garden writes on Medium six days ago, “we thought it was important for us to do something to cut through the negativity and help remind them that no matter how bad things might seem, there are a lot of reasons to believe that America is still pretty great.”
In the video the agency posted on YouTube on Oct. 12, with more than 600,000 views as of Tuesday afternoon, The Garden staffers cite positives about everything from the U.S. efforts in space exploration to Tupac’s music.
From there, the Internet took over.
From the Sublime:
To the Silly:
— DRoessel (@DRRoessel) October 18, 2016
Thanks Canadians for the sweet words of encouragement! Much appreciated! It's been a little rough down here. #TellAmericaItsGreat
— Jenn Clark (@jnifrhere) October 18, 2016
I'm having an emotional day and reading the #TellAmericaItsGreat tweets just set me over the edge and now I'm crying on my lunch break.
— Lauren Lee (@lolosdodos) October 18, 2016
What do you think, marketers?
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