Taylor's Swifty Takes a Big Bite Out of Apple
I used to collect 33-1/3rd RPM vinyl records.
Below are the magnificent Bang & Olufsen stereo systems I used to play them on.
The WOW! Factor of Stereo Rigs and Discs
These were tangible THINGS! — works of art placed front and center in my life. They made me feel good about myself. My exquisite taste and obvious intellect and impressed the hell out of my friends, family and professional colleagues.
Pass your hand over the front of my CD player above and the glass protective doors automatically part. Everyone who sees this thing in action exclaims, “WOW!”
To feed these beasts, I prowled record stores and joined mail order record clubs. In the old days I collected vinyl. Over the past 25 years, CD “jewel boxes” replaced the splendid shelves of 33-1/3rd RPM discs.
Here are the front and back of a 9” x 12” envelope I wrote and designed for the Columbia Record Club in the 1970s.
The offer: Take the Horowitz recording (or choose any one of 53 other masterpieces) FREE! No risk. No obligation. If you choose to continue as a member, you pay the low club price blah, blah, blah.
NOTE: The arithmetic of subscription offers was complex. For example, if I offered a FREE record or a FREE book, it was a physical thing. I damn well had to pay for it and the cost dropped to my bottom line. Success or failure of any such offer was pinned to the average number of paid products per member — tracked back to the original source of the name.
Included in the arithmetic were what consultant Bob Doscher calls “premium bandits” — folks whose sad sack lives are spent sending away for anything free with no intention of making a further purchase.