TARGUSinfo Unveils Describe Targets
Company: TARGUSinfo, a real-time information services and analytics provider
Product/Service: Describe Targets, an innovative functionality within the ElementOne Analytics Platform
What it Does: Brings the most relevant information about a target audience — lifestyle characteristics, purchase behaviors, media consumption and demographics — to life, helping marketers make better decisions. ElementOne users eliminate the need to manually crunch data and sort through charts or tables to uncover the attributes, behaviors and lifestyle characteristics that are most closely associated with their target consumers.