Target Marketing’s Direct Marketing Glossary
Demographics: Social and economic information about human populations including age, sex, income, education, type of residence, ownership of cars, etc.
Die-cutting: Using a formed, metal-edged die to precision cut, or to cut shapes into a piece of paper.
Digital Cash: A system that allows a person to pay for goods or services by transmitting a number from one computer to another. Like the serial numbers on real dollar bills, the digital cash numbers are unique. Each one is issued by a bank and represents a specified sum of real money. One of the key features of digital cash is that, like real cash, it is anonymous and reusable.
Digital Certificate: An attachment to an electronic message used for security purposes. The most common use of a digital certificate is to verify that a user sending a message is who he or she claims to be, and to provide the receiver with the means to encode a reply.
Digital Color Proofing: An off-press color proof produced from digital data without the need for separation films.
Digital Printing: A type of printing that requires no film or plates, where digital information is fed directly onto the imaging units.
Digital Wallet: Encryption software that works like a physical wallet during commerce transactions.
Direct Entry/Injection: Process of entering mail directly into another country’s mail stream. Mail that is sent direct injection goes directly to the designated country’s post office and receives a local indicia and return address.
Direct Mail: Using the U.S. Postal Service to deliver your message. Can be used for consumer and for business-to-business offers.
Direct Selling Expenses: All of the marketing expenses, including labor, associated with producing, printing and mailing a catalog.
DMA TPS: See Telephone Preference Service
Do-not-call Lists: Lists of consumers who do not wish to receive telemarketing calls.