Target Marketing Group Honored With 2013 Silver Apple Award
The Golden Apple honoree, recognized for 50 years or more of contribution, is Arthur Blumenfield, founder & president, BMI Fulfillment Services (Danbury, CT), who is credited with the development of the first corporate data processing center of Standard Oil of New Jersey (now ExxonMobil), the creation of standards for transferring computerized lists electronically, and who helped to establish the Direct Marketing Association's Mail Preference Service, among other achievements.
"When I think of achievement in the direct marketing field—coupled with leadership, innovation and giving back in our business—I think of the Silver Apples and this year's Silver Apples honorees," said DMCNY Club President Cyndi Lee, senior vice president, list management sales and strategic development, SMS Marketing Services. "These individuals, and our organization recipient, embody those who have navigated our field with professionalism, ethics, sharing and, most certainly, marketing success. Each recipient has offered so much to the health and practice of direct marketing in every channel, and in every industry—that is why we honor them in this way."
The 2013 Silver Apple recipients were chosen by the Club's past presidents. The recipients must have at least 25 years' experience in the business, a commitment to volunteerism and leadership, and a record of vital contributions to the growth of the industry. The Golden Apple was chosen in a similar manner.
This year's event marks the 29th anniversary of the award, and a special gala will be held in Manhattan's Edison Ballroom, at 228 West 47th Street near Times Square in New York on Thursday, Nov. 7, 2013, from 6:00 to 10:00 p.m. ET.
Each year, the Silver Apple Award event also serves as a key fundraising event to support New York-area programs and scholarships for college-level educational curricula and content in direct and interactive marketing. Ticket sales are underway and space will be limited to 30 tables. For pricing and availability contact Stuart Boysen, executive director, DMCNY, at firstname.lastname@example.org, (516)746-6700; or Rita Gantt at email@example.com or (212) 471-2880.