Takeaways From Wednesday’s Interview With Linda A. Woolley, DMA’s Acting President and CEO
But, according to DMA, her previous work "includes more than 30 years of extensive leadership experience in corporate public affairs, government relations and corporate and trade association management."
A few of Woolley's other notable remarks during the interview:
- "When [DMA] started 100 years ago, obviously, the only marketing channel available was mail. And, while mail is still important, there are many, many choices that marketers have now that … didn't even exist 10 years ago. I know that when I came to DMA-again, 3.5 years ago-everybody was talking about this new digital marketing … And we've gotten to a point where, just to say 'digital' almost sounds dated and passé."
- "I believe that all of the advocacy work that DMA does is a high priority."
- "Advocacy is, for a lot of companies and for very many of our members, … a gateway into DMA. We've been able to attract lots of new members in the last … three years that I've been on board at DMA through advocacy. They see what we're doing. They see us testify before [the] FTC or before Congress. They hear about an initiative that we're doing around the Advertising Option Icon and they want to be part of that."
- "If you reach out to people, you'll get a lot of ideas. Some of them will be conflicting. Some of them will resonate with you. Some of them won't. But I guarantee you that some of them will be things that you haven't thought of before or they'll put things in a perspective that you haven't thought of before. And those are really the gems. So I definitely plan to do that again."
- "My natural bias goes toward being collaborative and being inclusive and, very often, finding the third or the fourth or the fifth way—not just your way or my way."
- On why she's not moving to New York: "I've got three kids who are grown and out of the house for a long time. … And my husband is retired, so he's pretty agile—in terms of being able to go places at a moment's notice. However, we do have a dog."