Tablets: The Future of (Digital) Advertising
Furthermore, tablet ads can be containers of content, offering consumers the chance to engage and learn more about a product or service on a deeper level without ever taking them away from their content.
Here's my call to advertisers: this is your last chance to get it right. Let's agree to make tablet ads engaging, enthralling and exciting — without forcing the consumer to leave the content they came to view. We're teetering on the brink of what could be the golden age of advertising. With incredible possibilities for targeted, personalized and engaging digital advertising (finally) in sight, let's not screw it up.
Cameron Yuill is the founder of AdGent Digital, a digital media technology company that specializes in reaching and delivering a premium audience via proprietary display, video and tablet advertising platforms. Cameron can be reached @camyuill.