Sweat the Details, Then Reap the Profits
Now, let's rewrite the passage and add a little OOMPH ...
"Why is it so important for you to request this "must read" free brochure? Because it provides proven, practical ideas for quickly and dramatically increasing sales-ideas you just can't find anyplace else. For example, we'll show you ...
+ How to turn the business cards in your drawer into a winning sales campaign. It's worth requesting your free brochure for this section alone! (Page 2.)
+ Five ways to get a flood of great new leads coming down the pipeline! (Page 4.)
+ Three techniques for closing sales in half the time! (Page 5.)
+ How to launch a money-making, non-spamming, e-mail sales campaign with just three clicks of your mouse. (Page 6.)
+ The four biggest mistakes salespeople make - and how you can avoid them! (Page 8.)
+ How five real-life salespeople used our software to increase their income by 35% - and how you can too! (Page 11.)
And that's just for starters!"
See what I mean? A little thought, a little energy, and things come to life.
The takeaway message this month ...
If you pay attention to the details-and try to make every single part of your letter, ad or e-mail truly motivating-you can dramatically increase response rates.
Ivan Levison is a freelance direct response copywriter who works for companies like Bank of America, Fireman's Fund, Intel and Microsoft. Levison writes direct mail, e-mails and web copy. For a free subscription to his monthly e-mail newsletter for marketers and a free copy of his report, "101 Ways to Double Your Response Rates!", visit www.levison.com.