Surround Your Customers and Clients
I'd like to send you a FREE copy of a unique--and invaluable--report.
It's called The 5 Best Retirement Destinations in the World. And it tells you about the best places in the world for retirement living.
The letter positively gushed with enthusiasm, excitement, promises, and benefits, benefits, BENEFITS.
Not only did it talk about wonderfully inexpensive retirement havens, but also travel, real estate investments, taxes, currencies and offshore investments.
The letter was also the wiring diagram for the future of a sprawling business that today includes:
Free e-letters and reports - subscription services (International Living, Mexico Insider, Panama Insider) - financial newsletters - health newsletters - The Oxford Club - print issue archive - VIP services - bookstore - country reports - expatriate advice - offshore - taxation - work overseas - seminars and tours - property for sale and rent.
The First Blog
In January 1999, Bonner started writing what was very likely the first blog--an interminably long e-newsletter titled The Daily Reckoning. At first it was something he felt compelled to do from his vantage point in Paris, as well as from his travels. He would get up at 5 a.m. and work for four hours, whereupon he would start his regular workday at 9 a.m.
The blog/letter was filled with news and observations of the day and laced with history, economics, investment advice and personal anecdotes from the life of a mostly expatriate who returned to Baltimore periodically. It included tales of everything from life with a hammer, screwdriver and paint can at his beloved Chateau d'Ouzilly--just down the road from the late David Ogilvy's Chateau Toffou--to commentary on international affairs, and financial projections of major markets and countries.
Eventually, Bonner started mentioning various products, reports, hyperlinks, books, real estate and investment opportunities. Suddenly it was paying for itself in spades.