Stephanie Miller on Her New Mission: DMA Member Relations VP
For Target Marketing, eMarketing + Commerce (eM+C) and Retail Online Integration readers, and virtual show and webinar attendees, the name Stephanie Miller is already very familiar. They've been following her email marketing advice for years—first while she was at Return Path and then when she took a job at Aprimo. But Miller's name is about to be familiar to them in a far different way. As of yesterday, Miller became the vice president of member relations at the Direct Marketing Association (DMA).
Miller's new role is a new one for the organization, too. It doesn't replace the senior vice president of membership position, which remains open.
In today's announcement about Miller's appointment—which did not involve approval from the DMA Board of Directors—DMA Acting President and CEO Linda A. Woolley says: "Stephanie's principal role will be to support and champion DMA members, helping them to achieve their professional goals through DMA's many diverse offerings."
On Monday, her first official day of work at DMA, Miller elaborates on how she plans to accomplish those goals. (Click on the audio tab in the media player at the right to hear the interview.)
Target Marketing: Does this new role reflect DMA's deeper focus on data-driven marketing? Will you be concentrating on pursuing data-driven companies as members? Will you also be maintaining those relationships?
Stephanie Miller: The answer is "yes." The establishment of this role is certainly a reflection of the DMA’s commitment to serving members better, and also a recognition that members are diverse. And so not all members find value in the same things. So part of this commitment is to connect members with … the programs of the DMA that make the most sense for them. …
I think that all marketing is data-driven. So I’m not sure that we’re going to be concentrating in any particular area or industry. What we’re really focused on [is] being relevant and being valued by marketers who use data to connect with their customers and subscribers.