Social Entertainment: The New Marketing Frontier on Facebook
2. Host an exclusive event on your Facebook page. Taking the last point a step further, larger brands can host live and recorded events on their own Facebook pages. This helps generate social good will and brand endorsement.
Seek out social events that your fan base would enjoy. In August, Budweiser hosted the first-ever live streaming of a soccer match on its U.K. Facebook page. Budweiser's U.K. Facebook fan count jumped by 6,000 the day the event was announced.
3. Issue Facebook Credits. Facebook Credits can be used to purchase virtual goods, digital goods and Facebook Deals. On a smaller scale, issuing Facebook Credits that can be used to attend a social event is a great way to reward existing fans and lure new ones.
For example, your brand could issue 30 Facebook Credits to new customers and direct them to a new movie release or live concert on Facebook. Or if a customer makes a purchase at a certain level, they can be rewarded with additional credits. It’s easy enough to identify social entertainment events that you could drive traffic to. Work with a Facebook Credits issuing company (e.g., ifeelgoods) to enable this functionality.
4. Incorporate enhanced social features. With the growing number of technologies available today to leverage the Facebook platform, including features that enhance interaction with friends will improve the engagement and virility of your brand. New social functionalities allow fans to easily share products, movies and live events with one another. In some cases, brands can offer product placement without interfering with the user’s experience. In the example below, Kahlua coffee-flavored liquor is featured in The Big Lebowski, while “the Dude” is making a White Russian cocktail.
Fans have an opportunity to “Like” the product for 15 seconds before it disappears and the next social feature arrives. Leverage the social nature of Facebook by investigating available third-party tools and technologies that can make your campaign more interactive with fans.
These are just a few innovative ways to deploy your marketing dollars on Facebook. Associate your brand with popular celebrities, entertainment and sports by providing a socially engaging and shared experience. While still early, marketers who take advantage of this new social arena can find greater success in connecting with and monetizing fans. After all, Facebook offers a 750 million-plus audience worldwide, why not tap into it?