Black Fridays and Cyber Mondays aren’t just for the big boys and big box stores any more. Last year, small to mid-size businesses dominated many email inboxes during the Thanksgiving weekend, which Constant Contact calls “the traditional marketing kick-off to the holidays.”
In an email sent to Target Marketing on Thursday, the Waltham, Mass.-based email marketing software provider says marketers will be preparing those campaigns soon, and SMBs may find last year’s performance encouraging for this year’s sends.
Constant Contact says:
- Cyber Monday 2014 saw more emails sent from Constant Contact’s small business customers than any other day in Constant Contact’s history (more than 365 million emails).
- Among small businesses, retail companies dominate Thanksgiving weekend, making up more than a quarter of all email sends on Black Friday almost 20 percent of all sends on Cyber Monday. Sports and rec companies are quickly gaining ground, however.
Putting these figures in context, though, shows that SMBs could stand to gain more ground. Also sent to Target Marketing via email, Epsilon provided figures from the “Q2 2015 North America Email Trends and Benchmarks” report on Thursday. Its clients created “7.8 billion emails sent by Epsilon in April, May and June 2015.” Chances are, these campaigns aren’t related to the deluge of email sends expected during Holiday 2015.
Do marketers agree with these findings?
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