SmartSource Launches New Multichannel Email and Marketing Automation Platform
Company: SmartSource, a company that develops, hosts and manages e-marketing applications
Product/Service: Multichannel Platform, Spring Edition, an update to the company's email and marketing automation platform
What it Does: The new platform includes an expanded API library that now includes a new data web service. The platform supports real-time, personalized and contextualized multichannel marketing that improves the buying experience.