Nuts & Bolts: Tech Talk
One-stop Online Solution
Enterprise marketing software provider smartFOCUS has introduced smartREACTION, a new solution for analyzing, managing and executing online campaigns. SmartREACTION combines the following functions into one solution: analysis of and access to customer information; planning and automation of campaign execution, including an integrated content management system; a platform for circulating multichannel communications across all online channels; and reporting and operational management charts. www.smartfocus.com
The End of Click Fraud?
Metasearch engine ABCSearch announced the launch of ClickShield, a new click fraud monitoring software.
Based on natural user behavior patterns and other proprietary methods, ClickShield optimizes all ABCSearch network traffic in real time, ensuring all clicks are scrubbed against fraudulent activities. If ClickShield identifies fraudulent traffic, the clicks are not charged to the advertiser and the traffic source is flagged for administrative review. www.abcsearch.com
VDP Made Easy
Printable Technologies, provider of Web-to-print workflow and variable data printing (VDP) solutions, announced the availability of FusionPro Desktop 4.0, an updated version of its popular document composition application.
New features include a redesign of the user interface, the addition of 2-D barcodes, Quark 7 support on Mac and Windows, new business logic definition interfaces, and a VDP Workflow Pallet. www.printable.com