Six Steps to Data-Driven Demand Creation
Sheri Taylor Gilchrist is senior vice president, client services, Harte-Hanks. Gilchrist has more than 20 years experience in direct and integrated marketing, and has worked across many verticals including retail, financial services, automotive, telecom and IT. Harte-Hanks is a worldwide provider of direct and targeted marketing solutions for consumer and business-to-business marketing organizations. She can be reached at (978) 436-2959, or by e-mail at Sheri_Gilchrist@harte-hanks.com.