Six Questions to Determine Your Rich Media Readiness
Question #1: Does my site include multistep processes that could be shortened or streamlined utilizing RIAs?
Question #2: Are my products or services highly configurable or customizable?
Question #3: Are my products or services a high-consideration purchase?
Question #4: Are my competitors implementing RIAs?
Question #5: Is my industry sector adopting RIAs at a pace that is impacting consumer expectations?
Question #6: Can my developers, designers, information architects and content creators take advantage of what RIAs enable? Do we have the requisite skill sets?
Tally your points, and see what your score indicates:
More than 15 points: Your business is ready for RIAs
9 to 14 points: Start your research and internal discussions now, because you’re getting close to a need for RIAs.
9 points or less: Look into the impact RIAs can have on your initiatives, but don’t worry about investing precious IT and marketing dollars yet.
Visit www.resource.com to learn more about RIAs, this whitepaper and its author, Resource Interactive.