Six Jolts of Sheer Delight
My favorite items are the beautiful ship models—especially Lord Nelson’s H.M.S. Victory and H.M.S. Surprise, which appeared in a slew of Patrick O’Brian’s Aubrey-Maturin novels and the Russell Crowe film, “Master and Commander.”
I have read the O’Brian series of 21 novels twice and visited his home in Collioure on the southern coast of France. In the down-at-the-heels basement office where O’Brian created his masterpieces was a small model of Victory that likely gave him inspiration. I would adore to have The New York Times’ model of Victory or Surprise to remind me of the exciting times I sailed with “Lucky” Jack Aubrey and his ship’s surgeon, Stephen Maturin in the British navy during the Napoleonic era. Alas, with a 16-foot wide row house in Philly that contains a lifetime of art and artifacts, there simply ain’t room. And I do have a signed and remarqued print of Surprise by O’Brian’s cover artist, Geoff Hunt.
But it continually cheers me to know the model is available if every my circumstances change.
The questions every marketing executive should ask:
• “Just as The New York Times has started offering Collectibles, what products or services can I test that would generate some ancillary revenue (at a profit) from my customer base?”
• “What product or service am I now selling where I can move the marketing thrust 20 degrees off center and test to a slightly different universe (which is cheaper than developing something entirely new)?”
Delight No. 5—“Smell of Books”
As an avid Kindle aficionado, I do not miss printed books one jot. But I constantly run into people that pooh-pooh e-books because they don’t have the “feel and smell” of a real book.
The other week I received an email pitch from SmellofBooks.com with the following offer: