SEO in the Real World
What Goes Into SEO, Comes Around In Real Life
Whenever you’re confronted with the responsibility of teaching or explaining the ins and outs of a successful SEO campaign, just remember to relate it back to real world situations.
While this article only covers two specific concepts related to Organic Search in 2015, there are certainly a plethora of strategies, tactics, and applications that nicely fit the context of every day scenarios.
Being able to effectively relate SEO to the real world will only increase the level of understanding and participation of your audience/trainees, while also preparing them with practical methods they can apply to their personal campaigns.
Julian Scott Connors is an experienced search marketing director who has developed complex, wide-scale search and social campaigns for brands that include: P&G, The Source, Papa Johns, GiveSmart, and more.
A published author on the concept of "Social SEO", Connors contributes to a number of recognized publications and speaks are digital marketing conferences throughout the country.