A giant search engine gave up on Google Authorship, but rival Facebook is bringing it back as the “Author Tag.” It may not seem like an immediate SEO boost if it’s not on Google, but Facebook is testing its own search engine, according to Seeking Alpha on Thursday.
And with Social Media Examiner recently reporting that 81 percent of all social media network sharing is happening on Facebook and most of that consists of “listicle” and “why” posts, the addition of instant author searches may immediately boost clickthroughs and holds the promise of continuing to aid in brands’ content marketing efforts.
On Thursday, LN Investors wrote for Seeking Alpha that Facebook’s search engine test holds promise for more content to be found, including ads.
“The company needs to expand it as soon as possible,” reads the article, “especially with all the new video content expected to come to Facebook from the new products page feature, which allows publishers, businesses and advertisers to create a view space for content and products.”
In a June 18 post, here’s how Facebook suggests publishers implement the “Author Tag”:
• Step 1: Ask the Web team to add this “line of code in the header tag of the page … to implement the tag site-wide. Developers can find documentation on the article:author metatag here."
• Step 2: Writers should turn on the “follow” feature on their Facebook profiles. “Journalists who manage a Facebook Page do not need to take any additional action steps,” according to the Facebook post. “The author tags are opt-in and the ‘follow’ and ‘like’ buttons will currently display in the desktop version of Facebook.” [Editor’s note: Facebook says “journalists” here, but a June 19 post on The Social Media Hat notes that “bloggers,” “writers” and “publishers” can implement the meta tags.]
Related story: It’s a Sad Day for Google Authorship Fans