Furthermore, the real-time social media feedback allows you to be more attuned and responsive to consumer needs and preferences. Additional tools on these online video platforms allow for other useful quantitative market data to be collected, such as the volume of views and proportion of successful views (i.e. liked videos). This data can be correlated with company sales data to determine exactly how effective the video advertisements are and what steps can be taken to optimize your content.
Once quantitative data is combined with qualitative data acquired from this process, it is possible to get a very good understanding of how consumers view your product. You can then utilize this new information to improve and refine your product or service.
- Consider Outside Help. If you wish to create the video yourself, sites like www.viddyad.com and www.goanimate.com offer low-cost options. However, video ads can be tremendously beneficial toward promoting your company, but if they are done wrong, appear cheap or poorly put together, they can also do harm. For that reason, if you feel unsure about creating video ads, don’t be afraid to reach out for professional help.
Video advertising no longer offers only a competitive advantage; it is now a strategic necessity. As consumers gain access to the Web via increasingly present mobile and computer technology, video has become an essential medium of advertisement for major corporations and start-ups, alike. In order to increase the likelihood of success in the modern marketplace, consider adding video advertising as an integral part of your marketing mix.