Scientific Advertising: Picture This
What Happened to Breakfast?
“... the picture must help sell the goods. It should help more than anything else could do in like space, else use that something else. Many pictures tell a story better than type can do. In advertising of Puffed Grains the picture of the grains were found to be most effective. They awake curiosity. No figure drawing in that case compare in results with these grains.”
I assume we’ve become so accustomed to breakfast heroes that pictures of puffed grain is too boring. But, you can find a new angle — like blowing up the atomic structure of a single Rice Krispie 18 million times its natural size and compare it to NASA photographs beamed from Pluto.
I think that picture could sell some cereal.