SapientNitro Introduces Insights 2012
Company: SapientNitro, an integrated marketing and technology services firm
Product/Service: Insights 2012, a report that examines the key consumer marketing trends and digital technologies that will impact businesses in the year ahead
What it Does: From enabling the future of mobile payments through the digital wallet to leveraging the cloud to create seamless, multichannel experiences, SapientNitro addresses a diverse range of marketing, technology and design topics throughout its 100-page report. Insights 2012 begins with an in-depth look at mobile, the result of interviews and polling with over 20 mobile industry influencers. It also includes a heuristics analysis and a proprietary scorecard of applications in categories that SapientNitro deems worth watching — mobile wallet, in-store mobile, integrated experiences, location-based services and emerging technology.