Roundup of Campaign Management Solutions (2,097 words)
Contact: (317) 803-4300
This multi-feature solution, including Customer Relationship Manage-ment, Project Management, and Resource and Contractor Management tools, allows users to organize, control and implement automated programs.
The Customer Relationship tool offers campaign design, execution and ROI analysis, as well as competitive analysis, lead/activity tracking, offline customer contact/tracking, pipeline forecasting, and customer history tracking. The Project Management tool lets users schedule projects, assign and track tasks by status, manage budgets, coordinate/track vendor involvement, and assess customer satisfaction with event-triggered survey generation. The Resource and Contractor Management feature allows marketers to search/track resources used, create skill profiles for vendors, do availability planning and scheduling, as well as automate resource monitoring.
Contact: (905) 886-7000
Chordiant 5 from Chordiant Software
An integrated set of applications, Chordiant 5 is composed of: Marketing Director, Online Marketing Director, Mobile Marketing Director, Channel Marketing Director and OneReporting.
Marketing Director offers campaign creation and execution across multiple channels; campaigns can be personalized and multi-wave, triggered by defined events. Users also may track/analyze customer response in real-time, perform segmentation and audience selection, and combine customer knowledge and response data for a more complete view of customer behavior. Online Marketing Director and Mobile Marketing Director are add-on modules that allow users to create/track personalized messages for Web pages, e-mail campaigns and mobile devices.
Contact: (408) 517-6100
Direct Marketing Manager by Pivotal MarketFirst
One of several applications in the Pivotal Marketing product suite, Direct Marketing Manager combines marketing database activity, Web site programs and multichannel communications for an overall view of the customer, and allows users to create, analyze and segment prospects and customers for targeted campaign objectives. The lead generation and conversion functionality of this tool lends itself to the B-to-B marketer that wants to add direct marketing to its sales process.
In addition, Campaign Portal Manager allows users to assign and coordinate marketing projects across distributed marketing organizations. The Marketing Analytics™ tool offers segmentation, modeling and profiling abilities for target selection and more accurate prospecting.