Throwing Around $100 Bills - 2
As a direct marketer, I was delighted to see that the back cover contained two elegant, full-color postcards touting the dinner concert that happy customers could detach and send to friends back home. The postcards were on a foldout flap, which meant the back cover itself was not damaged and the souvenir program remained intact after the postcards were torn out. In current lingo, this is viral marketing, a standard technique on the Web. I’ve never seen it done quite like this.
The Flight Home
An uneventful nine hours and 20 minutes to Philadelphia. Of interest was the very tight security at the Munich airport. We had to show our boarding passes at six different places and our passports five times. A regular passenger on the route said he had never seen such high alert.