Reduce Catalog Costs
But price is not the only point to shop. Customer service and quality (especially in printing), while not tangible, are super important. In the end, I always allow my current vendor partner to meet or beat any better pricing I get in the quoting process.
By taking some of the steps above, you can trim your catalog's costs to meet or beat the coming postal increase.
Jim Gilbert is the former vice president of operations and direct marketing for Under The Canopy catalog. Currently, he is a catalog and direct marketing consultant and professor of direct marketing at Miami International University of Art and Design. He can be reached at (561) 302-1719, or firstname.lastname@example.org.