Some of the most basic but vital business tasks need special handling, according to this email.
Mailer Name: Record Nations
Date Emailed: May 3, 2016
Businesses have many options available to store their documents. They can choose from onsite or offsite storage, both of which involve holding on to paper. Electronic data storage means saving time and space, thanks to no paper. This email, though, focuses on promoting one solution, and it is no mere fix. “Transform Your Business with the Cloud” it promises in the subject line.
The headline at the top of this email immediately gets to work selling another solution. “Make Life Easier - Switch to the Cloud Today!” it commands. It lists three bullet-pointed benefits of changing to this method.
The call to action is simple, just a click on a button placed at center, or a call to a toll-free number. By the way, that number also appears in the email’s header across from the company’s logo. As this company offers document services customized to customer needs, it’s a good way to build trust.
Another block follows below. It backs off a bit from the push for storing records via the cloud. Some prospects may be reluctant to use this backup option due to concerns about reliability. The two bullet points target businesses that have yet to switch from paper backup.
When offering a custom solution to a common problem, offer prospects the choice of speaking with a human being.