New Arrival: Quantivo Upgrades SaaS offering
Company: Quantivo, an on-demand behavioral analytics service provider
Product/Service: An upgrade to its flagship SaaS offering — also called Quantivo — that supports the interactive discovery of behavioral patterns that span multiple events across large datasets.
What It Does: Enables companies to quickly understand how customers respond to multiple transactions and programs over multiple visits and across any time span. It offers a precise view of customer behavior and the combination of events that actually lead to purchases, Web registrations, ad clicks, upsells and more.