Put an End to Data Fatigue
Who is right? All three departments are correct, but for different reasons. Each manager should report only the pertinent information for his/her area of responsibility. This way, data are consistent every reporting period.
Always indicate a data source on the summary report (e.g., data source: marketing system updated 11/02) to help the users understand the foundation of comparison. This will keep credibility high and tension low.
Interpret the Data Before Someone Else Does
As a manager, review the database reports to understand the information and interpret the findings. You have a responsibility to the organization to use your insight, experience and knowledge to dissect the information and draw conclusions. If the customer file counts are lower than those from the same period last year, you need to communicate the reason for the change. For example: