Puddle Watching and Pillow Hoodies @ 10,000 Characters
What can marketers do with the 10,000-character tweet limit Twitter is considering allowing? Probably a lot, considering a couple of the social media trends I saw on Wednesday.
Thousands of people watched British pedestrians try to safely cross a large puddle, causing more than 50,000 tweets about the Periscoped water hazard.
— Patrick Smith (@psmith) January 6, 2016
And a trending story on Facebook carried over to Twitter and had social media users dreaming about sleeping anywhere, anytime, using The Hypnos Hoodie that has a sewn-in, inflatable pillow.
This Hypnos Hoodie video asks viewers for money so the startup can buy textiles. “It’ll also help us continue dreaming,” the voiceover says. Har.
Going beyond the current 140-character limit means content marketers can dream about writing expansive copy about their brands.
“Marketers can use this to full effect as a new means of content creation and thought leadership, rather than paying for Twitter ads which nobody really engages with,” asserts Theo Priestley on Wednesday in Forbes.
Twitter refutes Priestley’s claim in its Tuesday announcement about “conversational ads,” as explained by Andrew Bragdon (@AndrewBragdon), Twitter’s revenue product manager.
“For many years, marketers have successfully increased their brand engagement using Promoted Tweets with compelling images or videos and campaign hashtags that drive Retweets, likes and follows,” he asserts. “Conversational ads take this a step further by including call-to-action buttons with customizable hashtags that encourage consumer engagement.”
But getting back to that scrutinized puddle, it seems as though expanded tweets may allow marketers to find new ways of playing on the emotional hot buttons former Target Marketing blogger Denny Hatch details as being fear, greed, guilt, anger, exclusivity, salvation and flattery.
Schadenfreude worked wonders for UK strategic marketing, creative, digital and social media agency Drummond Central. The agency seemingly named the puddle after itself, and #DrummondPuddleWatch was still seeing tweets as of presstime and five hours after the Periscope stream ended.
The Broadway musical “Avenue Q” sums up why the camera in Newcastle-Upon-Tyne brought in so many viewers on Wednesday.
Oh, Schadenfreude, huh?
What's that, some kinda Nazi word?
- GARY COLEMAN:
Yup! It's German for "happiness at the misfortune of others!"
"Happiness at the misfortune of others." That is German!
This video contains language that's not suitable for work.
How will marketers use this new tool?
Please respond in the comments section below.
— PoliticalGroove (@PoliticalGroove) January 6, 2016
Related story: Facebook Outrage! Does It Spill Over to Marketers?