6 Post-Holiday Strategies for Customer Retention
Consider creating a special section of your website geared toward gift card redemption. Merchandise the most popular items in common gift card amount increments of $25, $50 and $100. Feature new spring items or promote a year-end clearance sale as a way to get the most value out of the gift card.
If your data allows, and you’re ready to get sophisticated with your email marketing, look for subscribers who received an e-gift card and create a highly relevant email featuring products based on past purchases and a gift card redemption message. That's sure to get them shopping.
4. Launch a ratings and review tool. The majority of consumers who base purchases on product reviews report that consumer reviews far outweigh the opinions of product experts. The benefits of a ratings and review program are twofold: One, you get valuable user-generated content on your website and, two, you show your most engaged subscribers that you value their opinion. You could even reward loyal reviewers for sharing their opinions.
5. Grant exclusive access to sales. Get the word out early about your "After Christmas Sale" with a special communication sent to your high-value customers. Be sure to drive home the exclusive "sneak peek" aspect, giving customers the opportunity to shop the best deals first. This technique also creates a sense of urgency, knowing that the sale will soon be opened up to the masses.
6. Show your appreciation. Show your customers they're more to you than a dollar sign. Send a sincere thank-you note, or take a moment to highlight a feel-good moment from the past year, such as a donation made by the company or a heart-felt story from a customer.
Following up your winning holiday promotions with engaging, highly relevant post-holiday communications is a surefire way to nurture positive brand experiences and extend that warm, fuzzy holiday feeling into the new year.
Related story: Dealing With This Season's Burned Out Subscribers