Perceived Value and the Internet ?
Many pure-play dot-com startups went down the tubes because the hotshot twenty-somethings who created them didn't understand the doctrine of perceived value. Web sites I will not deal with are those that ask me for personal information before they show me what they have to offer. Here are some Web sites I found to have high perceived value and bookmarked the moment I came across them. I would be interested to hear from you about sites you've bookmarked.
General: alibris.com (out-of-print books); amazon.com; lectlaw.com/formb.htm (business and legal forms); legacy.com (obituaries); online-gambling.com (free blackjack, craps, roulette); bedfordstmartins.com/online/citex.html (correct citation styles); ceoexpress.com; www.tcnj.edu/~library/research/find_facts.html (find facts and statistics); imdb.com (internet movie database); babelfish.altavista.com/tr (foreign language translation); m-w.com (Merriam-Webster dictionary and thesaurus); networksolutions.com (buy URLs); whitepages.com; refdesk.com; www.wa-wd.com (who's alive and who's dead); infoplease.com/ipa/A0001619.html (foreign words and phrases)
News sources: news.bbc.co.uk; chicagotribune.com; drudgereport.com; ecola.com (every English language newspaper in the world); news.google.com; guardian.co.uk; nytimes.com; latimes.com; reuters.com; www.timesonline.co.uk; washingtonpost.com
Search engines/portals: google.com; dogpile.com; yahoo.com; alltheweb.com
The single most valuable Web site for the researcher/writer is www.wsj.com—The Wall Street Journal online. You pay to subscribe, but it gives you access to the Factiva archives, a joint venture between Dow Jones and Reuters with millions of articles going back years from more than 1,000 publications worldwide and an amazing search capability. Enter a topic and you get a list of articles: headline, date, publication it ran in, number of words, and the first few lines of the story. If you want it all, click on it, and the full article pops up on your screen. Meanwhile your credit card is hit for $2.95. This is dazzling technology for the beleaguered researcher!
Denny Hatch, contributing editor, consultant and freelance copywriter, is the author of the books "Method Marketing" and (with Don Jackson) "2,239 Tested Secrets for Direct Marketing Success." Visit him online at www.methodmarketing.com.