Pats’ Racist Tweet: What to Do When Marketing Automation Fails
"Create a simple generic apology email you can tweak to speed up the apology process," McCarty writes in the "Sender's Remorse: The Human Side of Email Marketing" post. "As long as you remember to stay calm, figure out what happened and who was affected, and think through how to best address the problem, you'll be on your way to minimizing your Sender's Remorse. Notice I said minimizing and not eliminating—we're are all human, after all."
- Learn From It and Research the Channel Well Enough to Skip Dumb Ideas in the Future. This was an easily predicted consequence of an unmonitored social media promotion, writes Mary Elizabeth Williams on Friday on Salon.com.
"It wasn't an intentional act of racism that led to the incredibly offensive retweet [sic]," she writes in her "Patriots Racist Retweet Caps an Epic Week of Social Media Failures" article. "But it was an easily foreseeable result of a calculated social media promotion that I would wager several individuals within the team's promotion department were involved with. Apparently not one of them thought, 'Hey, sometimes people use their Twitter handles to say horrible, horrible things.' Not one of them said, 'We need to come up with a very hands on plan, or do something entirely different.'"
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