Email: From Hotmale.com to Honeypots
Deliverability Is the Key to Driving Revenue
If you deploy an email message to a spam trap or you exceed ISPs' bounce or "this is spam" thresholds, your routine email messages will start to bounce or simply disappear. If your messages never reach your subscribers, all of your best marketing strategies, offers and creative will be wasted.
With 80 percent to 90-plus percent of all deliverability issues stemming from hygiene problems with the underlying list, the quality of your email database is what separates the winners from the also-rans. If you are unable to reach your customers due to inaccurate email addresses or poor deliverability, your competitors will happily step in to fill the void.
The Bottom Line
Implement the strategies above and you will see more than 25 percent lift in accurate email address registrations without having to pay Google a penny more. Moreover, by blocking problematic email addresses from ever getting into your marketing database, your deliverability rates will rise, as will all of your email marketing performance metrics—the most important one being your revenues.