Editor’s note: Target Marketing and MarketingSherpa are teaming up to bring you some excellent videos about email marketing, fresh from the MarketingSherpa Email Summit. Check out the preview interview below, then sign up here to see an excerpt of the session and more from the summit, completely free.
It's not that marketers lack information about Canada's anti-spam law, says Shaun Brown, a partner at nNovation LLP. "Not everything out there is necessarily factually correct," he tells MarketingSherpa reporter Courtney Eckerle. On top of that, the law applies to different marketers different ways. Marketers who are still trying to figure out the law aren't alone, Brown says. More highlights from the “Challenges Marketers Face When Dealing With C.A.S.L.” video include:
- "Checklists can be very helpful," Brown says. "There are a lot of checklists and information bulletins out there."
- A tip: Have at least one person within the brand who understands the law and works with a outside legal professional who specializes in CASL, he says.
To hear Brown’s excerpt, as well as all the other great sessions from the Email Summit, just register here.