Fast food giant Domino’s created a Tummy Translator app that "translated" the rumblings of a hungry tum into a pizza order. And fashion chain Topshop will take things to the Nth degree at London Fashion Week this year, building on the live-stream runway shows it pioneered in 2015 by posting images to its 6.2 million Instagram followers and broadcasting the whole shebang via a 3D window display at its flagship Oxford Street store.
Understanding Your Platform: Minutes and Moments
Our content marketing white paper details how you can make yourself stand out from the online crowd, but hopefully you’re already creating great content that elicits an emotional response — be it funny, sad, outrageous or memorable. In short, you want it to be shareable, transcending your own channels and taking on a life all of its own.
But it’s not enough to roll out that same content across different devices and platforms, and simply cross your fingers.
You’ll need to work out where your audience spends their online time, what websites and social media channels they use and on what devices. At best, content will need tweaking to make the best use of any given channel, platform or device, and to hone in on its users.
Think about how you’d convey your brand message in the moments (six seconds!) you have on Vine, or in a shared Facebook or Instagram clip, compared with the ‘minutes’ you have on, say, YouTube. Moments help build a bigger picture, with zappy, bite-sized nudges and pokes reminding your audience about your brand, hopefully drawing them into the ‘minutes’, and the nitty gritty of your product or service.
In these days of forever-connected screens, the windows of video marketing opportunity have never been more prevalent. Quite literally, they are right there at our fingertips.