NoiseTrade’s Email Promises Free Content
This email from NoiseTrade says, with a little help, the holiday season doesn't have to be stressful.
Mailer Name: NoiseTrade
Date Emailed: November 12, 2015
NoiseTrade is an online audio and book direct-to-fan distribution platform. In exchange for providing an email address and zip code, customers can get music and books for free. Anyone who subscribes to the company’s email already expects lots of things to choose. But sometimes a little simplicity is called for as the holidays approach.
“Download The Calmful Holidays Book plus music from Siv Jakobsen, Do214 and more!” the subject line teases. The top image of the email shows the book resting on a wooden table. Clicking on it leads to a page on NoiseTrade’s website with more information about its content.
Even if it’s free, a customer may not want to tap that “Download Book” button right away on the email. Another option is to scroll down to read a few paragraphs about the book. “You’ll find gorgeous images, recipes, and lots of calmful tips and expert advice,” it says
Curation is another important feature of NoiseTrade’s attempt to connect with its customers. For each musical artist or writer it promotes, it also offers suggestions of similar, better-known choices. This provides the reader or listener with a reference point while sampling the work of lesser-familiar artists.
Promotions for other artists follow the top one in the email. They follow the same pattern: a large image, a long description, suggestions about other content, and a link.
Help customers discover products and services by pointing out other ones that include the traits that make them feel comfortable.