NEW RESEARCH: How to Drive a Successful Marketing Strategy in 2018
Over the past five years, the prevailing narrative has been that modern marketing strategy has changed, marketers are being asked to do more, and marketing managers are being held accountable for more bottom-line business results.
To find out if that’s really the case, Target Marketing conducted a survey called the “State of Marketing Leadership 2018.” And we are releasing the results today in the new report:
How to Drive a Successful Marketing Strategy in 2018
4 factors reshaping marketing management, and what effective marketing leaders must do to be successful today.
Click here to download the complete report, which reveals why marketers must adopt new marketing strategies to ensure the success of today's marketing department. Modern marketing departments are responsible for more than ever, measured on bottom-line contribution to their organizations, and interacting with the C-suite, sales and product teams has never been more essential. Yet, there is widespread dissatisfaction in their own marketing performances, resources and team size.
At the same time, we also found that the role of marketing today is more central to the success of their companies. Modern marketers who embrace digital marketing strategies, metrics and measurement, and constructive communication with other powerful departments in the organization are in a better position to advance than ever before.
The increasing responsibility for strategy and big-picture accountability calls for marketers to be full partners in the organization’s business, data and technology strategy. Marketing leaders can no longer approach their departments as silos responsible only for brand messaging and lead generation. Today, marketing leaders must focus on business results, measurable marketing contribution, and C-suite and cross-departmental relationships.
4 Steps for Successful Marketing Strategies
Based on these findings, there are four steps all current and aspiring marketing leaders should take to be successful in the new marketing environment:
- Lean in and drive change at the corporate level
- Embrace accountability and metrics
- Own the technology and data you need to succeed
- Tackle the big issues in your internal and external strategy that hold the marketing department back
To see why — along with all supporting data, 16 charts and expert analysis — download the full report from our resource library.