Smarter Remarketer Introduces New Customer Engagement Feature
Company: Smarter Remarketer, a marketing automation and intelligence engine
Product/Service: Smarter Models
What it Does: Smarter Models represents the first of Smarter Remarketer's machine learning capabilities that's customer facing. With Smarter Models, retailers can understand and act on their visitors' level of engagement with the brand, connect with disengaging visitors before they're lost, and fine-tune marketing spend and promotional efforts by providing offers to only those who need it.