Making shopping easier for industrial product buyers is the job of this direct mail catalog.
Mailer Name: New Pig Corp.
Date Mailed: July 2016
It mails a “pigalog,” not a catalog. Its pig-themed puns and products liven up the presentation of what many people would consider a rather boring product line. It’s a strategy that’s been essential in building and maintaining New Pig’s brand in a constantly evolving B-to-B marketplace.
This direct mail effort continues in that tradition by showing one of the company’s products on the front cover. The absorbent mat is so good, it seems, that it’s drained a lake.
Inside, the first spread provides more details on the brand’s “different path”. “[P]roducts, personality, and point-of-view redefine what a clean, safe and sustainable workplace can be,” the copy says.
To help customers use “the world’s best stuff” to stay ahead of trouble, New Pig redesigned its website and catalog. And, it also makes a “pinky swear” promise that “serves you right.” Pledges made, for example, include “risk-free shopping” and “expert customer service.”
In some instances, the listing talks about a problem or challenge that the company solved. A testimonial adds to the company’s credibility, as does a call out to “watch the video” for a demonstration.
When using humor in your direct mail, be careful not to distract customers from solutions to their problems.