New Opportunities for Facebook Advertisers
Ads for Apps
Designed specifically for developers to drive installs of their mobile apps, this feature seems like a testing phase for the bigger picture. By tracking user behaviors while only sending individuals to the Apple App Store or to Google Play, it gives an app developer a chance to get more downloads and it gives Facebook a chance to understand more fully how mobile advertising works. The advertising process is the same as anywhere else on Facebook, providing app developers with the means to reach a highly targeted group.
Currently the only way to reach your audience on their mobile device, Sponsored Stories provides a great opportunity for you to get your message seen — and you can specify that those ads be shown to mobile devices only (news feed mobile only).
Knowing that mobile ads get 10 times to 13 times more engagement than desktop ads, and that more than half of Facebook's users access the site via mobile, it makes sense for advertisers to invest in testing their skills in this space.
Because you have all of the same targeting options available to you as with regular Facebook ads, you can create small segments and start reaching people based on a specific set of criteria, serving ads that speak directly to them.
Facebook Content Network
No, it doesn't exist yet, but it seems clear that this feature is coming sooner rather than later. Earlier this year, Facebook ads were spotted in the wild on Zynga, but went no further than that, and not much has been said about it since this past summer.
Since AdSense really has no competitor, this would be a great opportunity for Facebook to increase its advertising portfolio by enabling targeting of specific groups off of Facebook. If the rumors finally turn out to be true, this will be a great addition to Facebook's advertising options, and one we hope to see soon.